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Hi! I'm Vicki Kunkel. Welcome to my portfolio where you'll find examples of how I use  a Design Theory approach to learning product development that gets better results than traditional content design.

 

I'm Good With Numbers

Workforce and talent analytics + performance strategy + engaging learning products = monetization and business results.

Increase in  new paid subscribers  (and 19% increase in renewals) to an association's  online academy after we did a complete remake of learning content, UI, and UX that made the site more immersive and engaging. 
Reduction in  customer attrition for a major U.S. bank after implementing our long-term, multi-platform learning and performance strategy.
Paid annual subscribers to a new online leadership academy within the first three months after launch. That means our solution resulted in $41,000 in monthly recurring revenue from the learning portal.  
Reduction in  lab errors with an Alexa Skills chatbot program designed and developed  for a medical diagnostics lab client.
Reduction in FDA regulatory violations after we created an FDA regulatory compliance gamified portal and on-the-job AI-support tools for a food services client.
Minute reduction in fire drill evacuation time with a Pokemon Go!-like augmented reality mobile safety app for a utility client. 
Increase in sales after creating and launching an immersive, gamified, story-based learning experience sales web portal, coupled with app-based reinforcement, for a national automotive company.
Reduction in new customer onboarding time for a robotics company after implementing our mobile onboarding app and social learning platform.
 
A multi-channel approach to create unique, immersive, and transformation learning experiences.

Do you want to making learning a daily digital habit? Do you want to foster and nurture a thriving learning community with your employees or customers? These services can help.

eLearning

"I can't wait to get home, grab a glass of wine and watch this eLearning course!"

 

Said no one ever.


This isn't your old, painfully boring "root canal"-type eLearning. Story-based interactive videos, AR/VR simulations, micro learning, and podcasts make learning experiences fun and immersive. More like eating a hot fudge sundae than having a root canal.

Mobile apps

You're not bringing that into our corporate environment!"

 

Remember those days? Well, now the mantra from CIOs is "BYOD!"

 

Smartphones have become the go-to productivity and learning tool. Mobile devices offer the perfect opportunity for some quick micro-learning. In-the-palm-of-your-hand, just-in-time mobile apps ensure daily learning application and business results.

Gamification

Games are for parties, not for learning. 

 

Gamification, on the other hand, is a powerful learning tool! It uses game theory to predict behaviors (whether from other people, companies or markets) and make strategic decisions based on those predictive behaviors. My consumer products client used game theory in marketing training to stave off new competitors in the market and improve margins. A law firm client used game theory to predict juror outcomes. 

Alexa Skills Progams

"Alexa, give me steps on how to overcome price objections to our product."

Voice is the new user interface, and with voice-driven training and interactive role playing, users spend more time with your learning content when they can talk it through with their favorite bot. Because bots are (almost) people, too.

Customer Education Content

Consider Spider-Man and Emma Frost your customer education heroes.

Want to drive customer awareness? Effortlessly nurture leads mid-funnel? Instantly build a strong web community? Then it's time to channel your inner Spider-Man (who doubled as a part-time teacher) or Emma Frost (who was also a teacher)!

Changing consumer expectations means that effective customer education content has to go beyond ads and whitepapers. Leverage your LMS by providing community-building social learning experiences and digital course delivery that teaches customers how to improve their lives through use of your products.

Social Learning

Sometimes you need to get your head out of your apps.

 

(Yes, that includes learning apps.) 

Online Academy Development
Consumer Education Content
CaaS

Multi-Media & Multi-Platform Content Experiences

A multi-channel approach to create unique, immersive, and transformation learning experiences.

Do you want to making learning a daily digital habit for your employees and customers? Do you want to foster and nurture a thriving learning community with your customers?

These services can help.

eLearning

"I can't wait to get home, grab a glass of wine and watch this eLearning course!"

 

Said no one ever.


Our eLearning is different. This isn't your old, painfully boring "root canal"-type eLearning. Personalized, data-driven story-based interactive simulations, micro learning, and podcasts make learning experiences fun and engaging. More like eating a hot fudge sundae than having a root canal.

Alexa Skills

"Alexa, give me steps on how to overcome price objections to our product."

Voice is the new user interface. And with voice-driven training and interactive role playing, users spend more time with your learning content when they can talk it through with their favorite bot. Because bots are (almost) people, too.

We've developed Alexa Skills chatbot training programs for food safety, lab protocols, and even manager role-playing for soft skills like managing difficult conversations.

 

Online Academy Development

Creating a channel partner learning path helps secure product sales success.

As the face of your company’s product, the value of training your channel partners is critical to hitting your year-over-year revenue targets. They will be selling your solutions to customers, providing support and, sometimes, training customers to use your products. You want them to know your product as well as you do – and creating and implementing a channel partner training program is just the way to accomplish that.

Mobile apps

You're not bringing that into our corporate environment!"

 

Remember those days? Well, now the mantra from CIOs is "BYOD!"

 

Smartphones have become the go-to productivity and learning tool. Mobile devices offer the perfect opportunity for some quick micro-learning. In-the-palm-of-your-hand, just-in-time mobile apps ensure daily learning application and business results.

Customer Education

60% of consumers view five to 10 pieces of informational content before they make a buying decision.

But creating effective educational content isn't easy. Learning Experience Designers like us know how to create educational content that converts.

Customer education portals provide personalized customer learning paths from lead generation (educating prospects about your industry and products) to onboarding and role-based goal training (to show how your product can help customers meet their professional or personal goals.) We collaborate with marketing, product, and sales teams to build just the right customer learning experience.

Augmented Reality

AR: It's not just for Pokemon-Go! anymore.

From safety training to customer education, augmented-reality training apps provide the critical element of context to learning experiences. Customers can virtually try on clothes, see how that new couch would look in their living room, or help travelers navigate through a large, crowded airport. Employees can learn how to repair machines in real-time, or medical  professionals can use AR  in tele-medicine to interact with their patients. 

Gamification

Games are for parties, not for learning. 

 

Gamification, on the other hand, is a powerful learning tool! It uses game theory to predict behaviors (whether from other people, companies or markets) and make strategic decisions based on those predictive behaviors. My consumer products client used game theory in marketing training to stave off new competitors in the market and improve margins. A law firm client used game theory to predict juror outcomes. 

Social Learning

Effective learning sometimes means you need to get your head out of your apps.

 

(Yes, that includes learning apps.) 

Social learning aims to "Keep the Deep"--the deep knowledge within your organization.  We all know that go-to guy or gal in our organizations who has deep, specialized knowledge about customers or processes. Adding social learning to your LMS or LXP (Learning Experience Platform) helps retain experienced-based knowledge not only on tech, but also soft skills such as project management and maintaining key relationships inside and outside the company,

Artificial Intelligence

Artificial intelligence augments human intelligence.

Artificial Intelligence is more than chat-bots. AI systems are able to identify each learner's needs and come up with models that focus on method and reason rather than bald facts. It helps identify gaps in user knowledge, provides relevant coursework, and places users back on track for their personalized learning journey.  We've created AI-based learning experience platforms (LXPs) that operate like a "Netflix" of personalized, curated content for learners.

 

Instructional Design.

Designed Differently. 

A Design-Thinking Approach to Learning Experiences

The ADDIE model is not well-suited to creating learning products with high success rates of meeting actual business, learner, and market goals. That’s why we use a Design Theory approach to learning product development; it’s more comprehensive, more cost effective, and faster than the ADDIE approach. 

 

The Work That Gets Results

A few samples from my portfolio

How a Gamified Video Improved FDA Inspections

The AI-Based Hi-Po  App that Beat Google

How to Get An Inspector Out of the Lobby in Record Time

An Alexa-based interactive podcast mystery where a chatbot gives you clues to solve the case.

Catty vs. Crafty: A Battle of Compliance Wits

Safety incidents decreased by 83% with this app for utility workers.

The Alexa Skill that Cut Medical Diagnostic Lab Errors

AI-based Food App

Infographics: Where data and images meet to bring content to life.

From Root Canal to Hot Fudge Sundae: Gamifying Compliance

How a Pixar-like Movie Explained a Complex Process Simply

Is Your Invention Patent-able--or Just Patently Absurd?

The AR App That Reduced Emergency Evacuation Time by Six Minutes

The Wii-Like Game That Explained a Complex Product to Customers

A GPS for Time Reporting

E-Books That Increased Website Traffic

An Onboarding App for New Hires Improves Retention.

ABOUT ME

Adventurous spirit.

Tasteful discernment.

My focus is on high-engagement learning content aligned with contemporary consumption habits.

Creating compelling (and effective!) digital content experiences--whether for training, news, marketing, or consumer education--is a delicate balance between creative storytelling, innovative tech, data analytics, and new revenue strategies such as blockchain browsing and BATs (Basic Attention Tokens) for user engagement.

I'm Vicki Kunkel, creative interactive content product designer. I'm a strategic thinker with a sense of adventure and fun, coupled with the courage apply new tech approaches to consumer and employee education. 

As a former TV news reporter/anchor, healthcare marketing director, commercially published book author, and award-winning app and gamification designer, I have a unique skillset that allows me to create content that converts and changes behavior. My approach to learning experience design is to mix creativity and storytelling with interactive tech.

 

I'm passionate about collaborative experimentation and new tech engagement strategies across digital platforms. Precision analytics, full-content personalization, and machine-mediated conversations are part of my arsenal. I've designed interactive mobile appsgamification portals, marketing copy, chatbot scripts, and augmented reality content for myriad audiences.

 
 

What People Say About Me

Laurie Gallagher
Director, Scientific and Compliance Training, MedImmune

"Vicki is very creative and a great storyteller. She was instrumental in bringing in new methods of learning to engage our employees at MedImmune. She built a gamification platform that houses creative, interactive, engaging and fun games, videos, comic book videos that she created on Good Clinical Practices (GCP) & other compliance topics. She also developed apps for us and kept us abreast of what was new in the Learning & Development space. She played a key role in helping us raise the bar on our courses through her innovative ideas and strong technical skills.

Pamela Waldenmeyer
Sr. Human Resources Manager,  Kiewit Infrastructure

"Vicki is very passionate and creative about her work. Her high standard of excellence and outstanding writing are evident in every project she engages in. Vicki’s impressive ability to combine the latest in technology, unparalleled creativity in writing and visual design, and an extensive knowledge of interactive media were invaluable contributions to the Nalco organization. Working with Vicki is always a pleasure!"

Monica Postell
Senior Designer and Consultant
Miller Heiman Group

"Vicki is a dynamo with a rapier wit. She brings exceptional energy to every project. Her superb work ethic combined with her in-depth media experience makes her a valuable asset to any organization. In my experience, Vicki is a quick study capable of 'cutting to the chase' to grasp an organization's or individual's situation quickly."

Deanne DeMarco, MT, MA, 
Former ComEd Training Manager
Anne Austin
Training and Instructional Design Consultant

We used Vicki on multiple projects at ComEd. Her "Media Training for Executives" course, based on her experience as a broadcast journalist, won particularly high praise from our senior leadership. She clearly is top rate! She exceeded all expectations. I highly recommend Vicki!

"It is an absolute pleasure to work with Vicki. We have worked together on projects with extremely tight time frames, and she always comes through on time and with complete accuracy. She is great with relationships and a joy to work with...exceptionally creative and skilled in myriad content arenas--from creative writing to media to Instructional Design and  technology...a quick study as well!"

Kathryn Stroppel 
Director of Communications & Marketing, College of Public Health & Human Sciences at Oregon State University

"Vicki grabs the attention of everyone in the room. She is energetic, disarming, smart and passionate about her work.  Vicki has great insight and an engaging personality. Our senior executives [at SSM Health Care] listened and responded extremely well to her. In fact, she was invited back several times.I thoroughly enjoy working with her and highly recommend her."

Carley Walker Chevalier 
Senior Strategist
RED Interactive Agency

"Vicki is one of the best writers I have ever worked with. She goes above and beyond on every assignment and has knack for finding the perfect interview or research to make her articles come alive. One of the best things about Vicki is that she is passionate about writing and it shows in everything she does. Not only that, but she is easy to work with and great at meeting deadlines."

Mark Saxenmeyer
Executive Director,
The Reporters, Inc., a Journalistic Production Company, 

"Vicki Kunkel is one of the few former television news broadcasters to successfully utilize her journalism skills in a beneficial, meaningful, and educational "new media" capacity. Her success with developing and implementing eLearning programs is just one example of her wide-ranging storytelling skills. Most importantly, Vicki has always been a terrific means of support and inspiration for others (like me) trying to emulate her impressive career trajectory."

Gordon Mayer 
Gordon Mayer Communications

"Vicki's been an effective consultant for us. She has a high-energy delivery that also is very constructive...She has an outstanding command of method. Vicki has been flexible and committed to the work she does with us, and has a good sense of humor which makes her fun to work with!"

Bob Burg
International Best-Selling Co-Author of "The Go-Giver."

"To say I'm impressed with Vicki and her work would be an understatement. Her book, Instant Appeal could very well become a classic in terms of truly,truly understanding why human beings act the way we do. It was absolutely brilliant! More than that, Vicki is an individual who embodies the words, "character" and "class." I would recommend her to any organization desiring to improve productivity and provide their team members with the tools and skills to make that happen."

Charlie Pajor 
Cabot Microelectronics

Vicki is an excellent consultant and communicator. When I needed an update to improve our media relations training and strategy, she drew on her strong experience in both learning and as a former broadcast journalist to help provide the structure and content to create a valuable learning resource. And she taught me a lot about good presentation skills in the bargain.

Vincent Harris
Harris Research International

Even 30 minutes on the phone with Vicki will take your thinking to a level you probably would not have reached otherwise. Not a single week goes by when I don't reach for her book, Instant Appeal, to glean tips and in-depth insights to improve my business. She's one of the smartest people I know. There is no doubt about it; Vicki Kunkel is at the top of my “Great Thinkers” list. Highly recommended!

Who I've Worked With

Biotech and Pharmaceuticals
Allergan 
Astellas
AstraZeneca 
Eisai
Takeda
 
Banking and Financial
Bank of America
Chicago Board of Trade
PNC Bank
Knight Financial Services
Navigant Capital
 
Communications and Utilities
AT&T
CBS Broadcast Network
Motorola
NuVox
US Cellular
ComEd
Entergy
 
Insurance
AAA
Allstate
Blue Cross Blue Shield
Burns and Wilcox
Kaiser Permanente
St. Paul/Travelers
 
Retail and Consumer Products
AARP
ACCO Brands
Audio-Technica
Bridgestone Tires
CFI Office Products
Foamex
Hewlett Packard
Integrix
McDonalds
Paul Mitchell
Staples Office Supply
Smead Office Products
United Stationers

Government
Argonne National Labs
State of Minnesota
Medical and Dental
Hu-Friedy Dental
SSM Healthcare
Stericycle
 
Publishing
Magna Publications
RR Donnelley
Aerospace
ILC Dover
 
Marketing
Catalina Marketing
Exhibit Group/Giltspur

Plus myriad startups!

 
 

Get in Touch 

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