Brand-Building Media Company
A NOVEL IDEA
For subscriber retention
Our thriller novel "Hacking Time" helped a subscription watch company reduce customer churn by 4%. With a sci-fi watch that literally tells you when your time is up as the center of the story, the novel meshes well with the audience--AND the company's main business: watch subscriptions.
BACK COVER: In a world where smartwatches predict death to the minute, tech prodigy Alex Chen races against time to save her best friend from a predetermined demise. But as she hacks deeper into the system that controls life and death, Alex uncovers a conspiracy that forces her to question not just the technology, but the very nature of fate itself.
What do you do when literally hundreds of thousands of tourists per year ride the train right past your town -- taking their tourist dollars with them -- on their way to Brugge? How do you get people to come to your little-known town? Why, you use entertainment as a tourist lead magnet, of course! ( A Jet2holidays survey showed that one in four people choose a specific vacation location based solely on reading about it in a novel. Further, bookings to those "novel places" were made wtihin one day of readers finishing the novel.)
After doing the demographic and psychographic research, we decided that a cozy mystery novel would align with the demographics and psychographics of potential visitors. (The target was high-income solo travelers.) We crafted a story that included several historical sites and -- in typical cozy mystery style -- created a punny play-on-words title for the book. The results? With the Castle of the Counts (Gravensteen) and the Belfry playing heavily in the novel, the city saw a 17% and 25% increase in visitors to those areas respectively in 2024.
Click on the button next to the app image to the left to check out the accompanying gamified app we created for tourists to engage with local landmarks in a real-life-based "Who Dunnit?" on one of Ghent's most famous heists.
BACK COVER: In the shadows of Ghent's Gravensteen, where medieval whispers echo through stone, a priceless manuscript vanishes without a trace. As the Belfry's bells toll a warning, local librarian Sophie Van Damme finds herself tangled in a web of history and intrigue. With time ticking away in the Castle of the Counts, Sophie must unravel cryptic clues hidden in plain sight among Ghent's iconic landmarks. Can she crack the case before the culprit slips away into the mist-shrouded canals? 'A Waffle lot of Trouble in Ghent' - where cobblestone streets hold secrets, and every chime from the Belfry brings our sleuth one step closer to the truth!