Forget about boring "talking heads" interviews. Fictionalized, story-based podcasts are more powerful in driving home a learning point or key message than fact-based podcasts. Why? Because fictionalized content engages more emotions and deepens the connection to the content.
A Who-Dunnit of Regulatory Compliance
When a biopharma company wanted a unique, entertaining way to reinforce that it is often the "little missteps" that lead to big compliance violations, I suggested a podcast in the CBS Mystery Radio series genre. From episodes such as "Grime and Punishment" to "Clause and Effect," the series was the perfect format to suss out the mystery of root cause violations.
Due to proprietary information contained in the produced (audio) version of the podcast, I am unable to share the audio file. However, you can view the script where confidential information such as the company and the drug name were redacted.
A NEW TWIST ON A PODCAST INTERVIEW
An HR policy comes to life. And has some things she wants to get off her chest.
Performance Management gets such a bad rap. Just ask Patti, a corporate corrective action policy personified and come to life in this podcast.
Patty feels misunderstood and just wants to live up to her potential.
Oh…and she also wants you to know she’s really not out to get you.