You ask the chatbot for clues. The story unfolds. You use your sleuthing skills to uncover the culprit and solve the case!*
*Because some cases contain actual company FDA violations, the podcast cannot be accessed outside of the client company.
THE COMPANY: A national food services company.
PROJECT TYPE: An interactive chatbot-based podcast.
THE PREMISE: Create, write, and produce a series of “Five Minute Mysteries” under the umbrella “Compliance Theater.” The goal was to reduce the number of food safety violations in FDA inspections.
THE EXPERIENCE: Each episode focused on real FDA regulatory violations, using based-on-fact company cases. The mix was just enough fact (from the actual violations) and just enough fiction (in fake cases) to keep the stories interesting, yet accurate. An interactive chatbot component allowed listeners, through an app, to become a detective in the series by asking the bot for clues.The series was written in a style that could best be described as a cheeky parody of the CBS Radio Mystery Theater series of the mid-’70s and early ‘80s--complete with spooky sound effects and a voice talent with a Stacy Keach-like delivery.The outcome of the story is different for each choice the user makes.
THE RESULT: Other than listeners becoming completely engrossed in the story because of the active detective role they took on, this food services giant reduced it's FDA food safety violations to ZERO after the Compliance Mystery Series was launched. (The previous FDA inspection resulted in more than a dozen violations.)
MY ROLE IN THE PROJECT:
My broadcast background came in handy on this project! I wrote, directed, produced and edited the entire series.
-- Branding and Internal Marketing
-- Copy writing (promotional poster copy and course description)
-- Original concept
-- Script writing
-- Promotional poster layout and design (The poster is the image at the top of this page.)
--Audio editing and sound effects
-- UX and UI design and programming
-- Data analytics and reporting
-- Sourcing voice talent.
-- Project management
-- Budget management
-- Google Analytics
-- Frameforge Storyboard Studio
--Storyline chatbot programming app