Mobile apps are perfect for on-the-go, just-in-time learning, or for learning reinforcement.
THE APP THAT BEAT GOOGLE
Leadership Development In the Palm of Your Hand
A simple, intuitive user interface--coupled with technological advances like Artificial Intelligence and content personalization-- not only made this app a contest winner, but also a winner with the company for the business issues it addressed.
The app was up against some stiff competition from entrants from Google and high-powered learning agencies. (Google's app came in second in the competition.)
While awards are nice, what about results? The app was a winner there, too: Three months after the app launched, managers at the company were hitting 12% more of their quarterly goals. The app kept leadership issues top of mind, and provided social networking opportunities with other company managers to aid in strategy.
PERSONAL SAFETY FOR THE DIGITAL AGE
It's like a guardian angel in your pocket.
When a regional utility company had an increase in deaths and serious injuries of their line workers, company executives thought they needed more or different training.
But that was the last thing they needed.
After a detailed analysis of the "line tech journey" during repairs, I discovered that it wasn't lack of training, but either incorrect or incomplete recall of proper procedures.
This app not only used a large database of repair operations on specific equipment, but also included a buddy "Watch My Back" component that alerted nearby techs of dangerous repair operations.
Click the information button below to see the success rate of the app.
ARTIFICIAL INTELLIGENCE (AI)-BASED FOOD APP
Personalized health recipes
This was a personal passion project.
I wanted to design a healthy food app that used artificial intelligence (AI) to create personalized recipes based on the user's medical needs (such as heart-healthy or diabetic-friendly), dietary preferences (savory or sweet, Italian or Asian, etc.), and time constraints (available time to prep and cook a meal).
THE APP EXPERIENCE: Over time and with increased usage, the app "learns" the user preferences and automatically populates user-preferred recipes. (The app also has a shopping-list component, so "Max"--the friendly chatbot-- knows what ingredients are on-hand based on what was checked off the shopping list.) In addition, "Max" gives personalized, conversational feedback such as, "I like Italian food, too! It's so tasty! Here's a recipe that won't send your glucose skyrocketing, but still gives you those yummy carbs!"
In addition to the app UX and UI design, I also wrote all of Max's responses.
During our test marketing, a Chicago-based food company got wind of the app and made me an offer to buy it to use as a branded content marketing tool for their company.
AN AUGMENTED REALITY APP THAT CAN SAVE LIVES
Fire evacuation safety in the palm of your hand.
Minutes matter during an emergency. That's why the client commissioned me to create a mobile PokemonGo!-like fire evacuation safety app to reduce the confusion associated with evacuating multi-level buildings.Geotags or GPS identifies the location of the user, provides contextual information, and guides the user to safety.