E-Books That Increased Site Traffic by 41%.

Minutes matter during an emergency. That's why the client commissioned me to create a mobile fire evacuation safety app to reduce the confusion associated with evacuating multi-level buildings.

PROJECT DETAILS:

 

THE COMPANY: Classes and Careers, a portal to help people  prepare for a better career by giving them helpful online degree information and connecting them with partner accredited online colleges.   (Classesandcareers.com)

PROJECT TYPE:  Lead-generation content.

THE PREMISE: Create a series of e-books to help students people with earning an online degree.

THE EXPERIENCE:  E-books were digitally posted on the Classes and Courses portal, and digitally downloaded by site visitors.

 

THE RESULT:  A 41% increase in site traffic from the various ebooks I wrote and produced for the client.

MY ROLE IN THE PROJECT:

-- Branding and Internal Marketing of the product.

-- Original product concept

-- Visual design and layout

-- Graphic design 

--Research

--Writing

--Subject Matter Expert interviews

TOOLS USED:

-- Photoshop

-- InDesign