E-Books That Increased Site Traffic by 41%.
Minutes matter during an emergency. That's why the client commissioned me to create a mobile fire evacuation safety app to reduce the confusion associated with evacuating multi-level buildings.
THE COMPANY: Classes and Careers, a portal to help people prepare for a better career by giving them helpful online degree information and connecting them with partner accredited online colleges. (Classesandcareers.com)
PROJECT TYPE: Lead-generation content.
THE PREMISE: Create a series of e-books to help students people with earning an online degree.
THE EXPERIENCE: E-books were digitally posted on the Classes and Courses portal, and digitally downloaded by site visitors.
THE RESULT: A 41% increase in site traffic from the various ebooks I wrote and produced for the client.
MY ROLE IN THE PROJECT:
-- Branding and Internal Marketing of the product.
-- Original product concept
-- Visual design and layout
-- Graphic design
--Subject Matter Expert interviews