Is your discovery patent-able,
or just patently absurd?
Ureka! You’re working in the lab and you happen upon a new idea, new invention, or new process. But you wonder: Is your discovery patentable? Is it genius or weird? Has someone else already thought of this? Under what circumstances can you patent a discovery that someone else made before you? Can I Patent This? takes you on a journey to answer those perennially perplexing questions!
THE COMPANY: A west-coast biotech company.
PROJECT TYPE: Learning Game
THE PREMISE: Scientists working in the lab often didn't realize that their discoveries had patent potential. Or--if they did realize the intellectual property potential--they didn't know what to do to protect their innovations. As a result, they often ended up doing things that jeopardized the IP protection of their idea or discovery. The goal of this game was to help scientists understand which discoveries have patent potential and which don't, to get scientists to involve the corporate IP attorney at the onset, to NOT publish articles in journals UNTIL their ideas had patent protection, and to take other steps to ensure legal protection of discoveries.
THE EXPERIENCE: Players try to win as many "innovation points" as possible by getting IP protection for the highest number of patent-able products. Points are awarded or subtracted based on player choices in the game.
THE RESULT: A 13% increase in patent submissions within the first two months after the game was launched.
MY ROLE IN THE PROJECT:
-- Branding and Internal Marketing of the game
-- Original game concept and script
-- Visual design and layout
-- Graphic design
--UI and UX design and programming
-- Instructional design
-- Instructional development
-- Scoring programming
-- Data analytics
-- Copy writing (Course description and promotions)
-- Budget oversight and management
-- Articulate Storyline 3
-- Google Analytics
-- Google Search Console