Books, E-Books, and Articles
Infographics give quick snapshopts of data or information. User Guides take customers step-by-step through a process. Both rely on creative graphics and design-savvy layouts.
E-Books That Increased Site Engagement by 41%, and sales by 28%.
Click on the PDF icons below to view the e-books.
THE COMPANY: Classes and Careers, a portal to help people prepare for a better career by giving them helpful online degree information and connecting them with partner accredited online colleges. (Classesandcareers.com)
PROJECT TYPE: Lead-generation content.
THE PREMISE: Create a series of e-books to help students with earning an online degree.
THE EXPERIENCE: E-books were digitally posted on the Classes and Careers portal, and digitally downloaded by site visitors.
THE RESULT: A 41% increase in site engagement--specifically with e-book downloads--and a 28% increase in online course purchases directly from those who had downloaded the e-books.
MY ROLE IN THE PROJECT:
--Subject matter interviews.
--Infographic design and creation.
-- Original product concept