What do you get when a syringe-wielding pill-with-an-attitude meets a by-the-book inspector? A comical exploration of regulatory breaches!*
In this animated short, Bo is the clinical trial drug personified and the good inspector is there to teach Bo a thing or two about how to identify and report serious trial breaches.
* This video has been edited down to due to length and to remove confidential information.
THE COMPANY: Biotech company.
PROJECT TYPE: Animated video short.
THE PREMISE: Create a Pixar-like animated video with a strong, humorous storyline to simply explain the complex topic of regulatory breaches. This video is designed to be an informational precursor to the “Regulatory CAT-astrophe” interactive game where users get to decide whether clinical trial breaches are reportable or not to the regulatory agencies.
THE EXPERIENCE: Viewers are taken on a journey of a clinical trial and the breach reporting process from the vantage point of the clinical trial drug, Bo.
THE RESULT: The video received a 98% positive five-star review from the 800+ viewers, and 97% of viewers watched the video in its entirety (3% abandonment rate).
MY ROLE IN THE PROJECT:
-- Branding and internal marketing of the video
-- Original concept and script
-- Graphic design concept
-- Animation Director
-- Video Producer
-- Data analytics and reporting
-- Sourcing and oversight of animation developer
-- Copy writing (Course description)
-- Project management
-- Budget management
-- Google Analytics
-- Frameforge Storyboard Studio
-- Storyline 3 (for LMS recording)
-- 3DS Max
-- Final Cut