Right Brain, Wrong CollegeThe Study Formula: A Guide to the Perfect Study Environment

 Classes and Careers—an online educational research clearinghouse – took advantage of my journalism expertise and hired me to write two eBooks and eight news articles to help site visitors choose an online university. The eBooks–Right Brain, Wrong College and The Study Formula—highlighted brain science research that helped readers identify their individual learning styles and study habits, and align those with online universities that would best fit those styles and habits.

Result: Not only did the eBooks generate an increase in site visitors, but the books were also widely distributed by readers on social media sites and educational blogs, thereby increasing awareness and site visits for the clearinghouse.